Robbie Williams The Midas Touch

Quote from concert organisers "Midas Promotions" regarding the fact that thousands of tickets for the Robbie Williams concert in Dubai have turned up on both global and local auction internet sites at vastly inflated prices:

"the issue is essentially out of our control"

This said by the management company that did not instruct retailers to limit the amount of tickets sold per person.

Fact One: This concert is costing Midas circa £1 million to stage.

Fact Two: Legitimate ticket sales will bring in around £1 million.

Fact Three: Business is all about CASH FLOW. If you can guarantee

bringing in £1 million into your business within 24 hours

would it not seem attractive?

In fact, the need to generate the cash (fast) might (just possibly) be a must in order to honor commitments made when securing the contract.

Midas knew that tickets would fly off the shelves; after all, they fought tooth and nail to win the rights to stage this concert. They are not staging this event for fun.

As promoters, Midas could have sold the tickets over two or three days to ensure fair distribution and limit those available on the black market. This however would have affected the companies’ immediate cash flow.

Midas could not care less about the inflated prices; in fact, it's all good publicity for the concert.

Don’t blame the opportunists for making a quick buck, if you feel that strongly about it just DONT BUY INFLATED PRICE TICKETS.

If we all refused to pay over the odds then prices would come down.

Tell people not to buy these black market tickets; when the day of the concert comes around, you may well find tickets available at a discounted price.

One last thing, there are very few promoters in the world that do not hold back significant number of tickets to sell themselves at inflated prices. It’s a dirty business folks.

Enjoy the gig.